Global Superstar Khalid To Headline BMW I’s 2019 #Road To Coachella Campaign

Coachella Valley Music & Art Festival in 2019

bmw CoachellaBMW i will once again celebrate the #RoadtoCoachella as an official partner of the Coachella Valley Music & Art Festival in 2019. This year’s campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man lead singer John Gourley as creative partners.

WHO:  BMW i and chart-topping global superstar Khalid

WHAT: As an official partner of the Coachella Valley Music & Arts Festival for the third consecutive year, BMW i is returning to the desert with an artist-inspired

#RoadToCoachella campaign featuring global superstar Khalid.

On the heels of the April 5 release of Khalid’s sophomore full length album, Free Spirit, BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations:

A fleet of custom art wrapped BMW i8 + BMW i3 hybrid-electric and electric vehicles, inspired by Free Spirit and unveiled by a BMW brand video featuring Khalid.

A group of hand-selected influencers and VIPs will experience the fleet on the #RoadToCoachella drive, and attend the festival, documenting their journey in real-time with the campaign hashtag.

#RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an immersive, one-of-a-kind experience with a special opportunity to connect fans with Khalid:

Meet + Greet with the top billing performer

Food Trucks

Free Spirit Shop

Artist inspired + BMW bandanas via fan-favourite claw machine

iHeart Radio sweepstakes where one lucky fan will win a Coachella weekend including: use of a custom wrapped i8, roundtrip airfare, hotel accommodations, festival VIP tickets and parking pass.

WHEN: April 11

BMW Influencer Road Trip

Location: Palm Springs, CA to Indio, CA

April 13

Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet Location: BMW of Palm Springs 3737 E Palm Canyon Dr

About Rob Fraser 260 Articles
Rob Fraser – General dogsbody & Director Rob is the founder of the business. Coming from a Financial services background, where everyone drives a prestige car, he has a unique perspective on the market segment.He has owned a number of prestige cars himself amongst the way too many cars he has owned in his time. Having previously lived at the top of corporate life he retired in 2000 and hasn’t put a suit and tie on since. Cars are his passion so why not have a business doing what you love he figures.The Prestige Car Guide eventuated from a continual demand from Rob’s strong ties to the financial services world and the advice he still provides to prospective buyers